www.musicmagpie.co.uk,
the UK’s only cash for
old CDs, DVDs and games website,
has launched its first ever
TV advertising campaign, giving
more cash-strapped consumers
the opportunity to turn their
old and unwanted CDs, DVDs and
Games into much needed extra
money.
The launch of the TV advert
follows the growing popularity
of www.musicmagpie.co.uk
which, since its launch in 2008,
has paid out over £1.8
million to people visiting the
site to turn their old CDs,
DVDs and Games into money
Steve Oliver, managing director
for www.musicmagpie.co.uk
said: “Musicmagpie.co.uk
has continued to grow month
on month and we saw TV as a
natural progression of the marketing
communications mix. Television
will enable us to strengthen
the brand recognition as well
as drive more users to the site
that want to convert old CDs
and DVDs into cash.”
The 30-second advert, which
gives consumers a quick and
easy demonstration of how to
use the service, will initially
air on daytime satellite channels
and is expected to raise brand
awareness to drive further business
growth.
Project management of the advertisement
was carried out by Context and
production by The Gate.
For full details of the service
and to see the new advert, please
click here.
Please
click here
(word doc) or here
(pdf) to read more.
